about

aligning the soul of our mission with genuine partnerships

Our services include branding, identity creation, logo design, web design, strategic planning, creative and business consulting, advertising, and creative marketing asset strategy and creation.

meg embil-goeman

Founder + creative lead

Creative design solutions have always been at the forefront of Meg’s career as a multidisciplinary graphic designer. After obtaining a BFA in Graphic Design, from Kendall College of Art & Design, she furthered her skill-set by attending Michigan’s leading coding boot camp, Grand Circus, to learn about front-end web development in the tech industry.

Working as a lead designer with organizations ranging from small non-profits to large corporations has given her the experience needed to be a well-rounded graphic designer. As a Cuban/Mexican-American designer, her personal goal is to expand social boundaries by creating inclusive and smart design.

Participating in the Transformational Leadership Program Cohort in 2020 led by the Urban Core Collective, and actively mentoring women of color interested in graphic design and creative avenues has contributed to her mission of championing inclusive design and creating equitable design solutions.

valentina valdes-alonso

Founder + creative lead

Valentina has over eight years of corporate career experience in digital advertising and interactive design, and over fifteen years of experience working as a creative. After graduating from Grand Valley State University, Valentina began a career in NYC in the advertising and tech-space, which led her to expand her career in San Francisco. Since expanding her career in SF, Valentina made her way back to Grand Rapids and has been working remotely for the past six years.

Her passion and skill-sets are in creative and business strategy and brand identity creation. In 2020, Valentina was the Creative & Innovation Lead at Adobe on the Custom Creative Solutions team and has collaborated with companies such as L’Oreal, Allstate, and the NFL. She recently has hung up her corporate hat and is excited about the new joint venture of Sol Design. As a Latina entrepreneur, she understands the need to reinvest in ourselves and our community and is committed to fostering a community that values collaboration rather than competition.

equity

Sol Design is committed to creating an environment that strives for collaboration rather than competition. As Latina entrepreneurs and designers, understanding and respecting individual needs and rights are essential to Sol Design’s culture.

We are actively establishing and maintaining an inclusive workplace by creating opportunities in our field, co-creating equitable solutions with our partners, and actively engaging and refining our internal processes and activity.

We do not tolerate discriminatory or hateful acts toward race, origin, individual cultures, sexual orientation, age, individual mental and physical disabilities, or religion. 

Have an idea on how we can advance our approach toward creating an equitable design space?