We have a bold and creative approach to everything we do.

Sol Design Culture

Sol Design is committed to creating an environment that strives for collaboration rather than competition. As Latina entrepreneurs and designers, understanding and respecting individual needs and rights are essential to Sol Design’s culture.

We are actively establishing and maintaining an inclusive workplace by creating opportunities in our field, co-creating equitable solutions with our partners, and actively engaging and refining our internal processes to be more accessible, inclusive, and better fit our community.

Three core beliefs drive us and the work we create

Curiosity is the root of innovation.

Strategic design is rooted in collaboration.

Our work must be inclusive and accessible.

Three core beliefs drive us and the work we create

Curiosity is the root of innovation. 

Strategic design is rooted in collaboration.

Our work must be inclusive and accessible.

Curiosity is the root of innovation. 

Strategic design is rooted in collaboration.

Our work must be Inclusive and accessible.

Our Team —

Valentina Valdes-Alonso

Brand Strategist and Managing Partner

A strategic designer who loves a challenge

Valentina has 12+ years of experience in interactive design and digital advertising, including a Creative & Innovation Lead role at Adobe. She has worked with brands like L’Oreal, Allstate, and the NFL.

At Sol Design, Valentina is the Brand Strategist and Managing Partner, using her passion for strategic design to help brands connect with their identity. She believes in a collaborative approach and values community over competition.

Some of my favorite things

  • Watching my daughter Eva grow
  • Trying new foods with my husband, Danny
  • Summers at the beach
  • Sitting in front of a sunset
  • Walking on crunchy leaves
  • Cooking and developing recipes
  • Going for walks with my dog, Kaya

Meg Embil-Goeman

Creative Director

Championing inclusive design

With ten years as a creative and professional graphic designer, project lead, and design thinker, Meg has worked with non-profits, startups, and small and large businesses. She keeps her creative problem-solving at the forefront of everything she does as Sol Design’s Creative Director.

Meg aims to expand social and cultural boundaries as a Latina designer and stand up for racial equity and accessibility. Lifelong learning and collaboration are the pillars of her career and are the essence of Sol Design’s partnerships and projects.

Some of my favorite things

  • Thrifting
  • Nerding out on all things graphic and type design
  • Autumn
  • Drawing, journaling, and creating
  • Being outside with my husband, Grant
  • Going on creative adventures to museums and exhibits
  • Rockhounding anywhere I go

What our clients are saying​

“The materials and guidance they produced will become a cornerstone part of our work moving forward. Meg and Valentina were thorough, prompt, and a joy to work with and learn from.”
"Sol Design not only brought a level of expertise to the branding space, but are also powerful woman of color who made the design process seamless given their culturally developed eye."
“Sol Design guided us through the process, helped us better articulate our goals, and produced content that is beautiful, informative, and true to our tone and vision.”
"The products designed have made a huge difference in how we package our offerings and have set us up for success now and in the future. I look forward to continued work with Sol Design."
“Sol provided guidance, expertise, and quality deliverables to support our campaign.”
“...They helped me gain skills to identify my key clients and how to translate my values and know my voice.”
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