Fulton Street Market
Launch ’24
For over a century, Fulton Street Market has brought communities together. Their mission is to uplift local farmers and artisans while honoring West Michigan’s diverse cultures, ensuring everyone can enjoy fresh, locally sourced food from local farmers and artisans.
Fulton Street Market
Launch ’24
For over a century, Fulton Street Market has brought communities together. Their mission is to uplift local farmers and artisans while honoring West Michigan’s diverse cultures, ensuring everyone can enjoy fresh, locally sourced food from local farmers and artisans.
Re-energizing a Historic Market
Fulton Street Market has been a community cornerstone for over 100 years, uniting neighbors with fresh produce and artisanal goods. It’s a true landmark—built brick by brick by community members—providing nourishment in countless ways.
Our challenge was to refresh its fragmented, inconsistent branding, honoring its history while infusing fresh energy to welcome new visitors, shoppers, artisans, and farmers, all without losing the warmth, heritage, and values that have made it a beloved local favorite.
Re-energizing a Historic Market
Fulton Street Market has been a community cornerstone for over 100 years, uniting neighbors with fresh produce and artisanal goods. It’s a true landmark—built brick by brick by community members—providing nourishment in countless ways. Our challenge was to refresh its fragmented, inconsistent branding, honoring its history while infusing fresh energy to welcome new visitors, shoppers, artisans, and farmers, all without losing the warmth, heritage, and values that have made it a beloved local favorite.
Deliverables
• Brand Identity
• Verbal Identity
• Brand Strategy
• Website Design
• Tagline Generation
• Custom Iconography
• Custom Illustrations
• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
Deliverables
• Brand Identity
• Verbal Identity
• Brand Strategy
• Website Design
• Tagline Generation
• Custom Iconography
• Custom Illustrations
• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
Deliverables
• Brand Identity
• Verbal Identity
• Brand Strategy
• Website Design
• Tagline Generation
• Custom Iconography
• Custom Illustrations
• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
