Using the housing stability spectrum from no housing to “Housed by Choice,” we created a design approach that frames each milestone as a step in an ongoing journey. These visual “steps” serve as dynamic markers, reflecting Housing Kent’s commitment to data-driven solutions and underscoring the organization’s ability to address complex challenges with an assertive, trustworthy look and feel. This community-based branding brings Housing Kent’s mission to life as a clear, cohesive pathway toward true housing stability for every family in Kent County.