The Latina Network of West Michigan

Launch 22′

The Latina Network of West Michigan is a collective designed to lift Latina leadership by serving as a resource for racial equity, advocacy, and connections. They strive to bring together Latina women all across West Michigan.

The Latina Network of West Michigan

Launch 22′

The Latina Network of West Michigan is a collective designed to lift Latina leadership by serving as a resource for racial equity, advocacy, and connections. They strive to bring together Latina women all across West Michigan.

Establishing an Identity

The Latina Network needed an identity expansion and a visual system to help them communicate with its community members and the general public. Beyond the brand expansion, the network wanted to expand its reach by launching a website and offering custom merchandise designs to promote and sell.

Establishing an Identity

The Latina Network needed an identity expansion and a visual system to help them communicate with its community members and the general public. Beyond the brand expansion, the network wanted to expand its reach by launching a website and offering custom merchandise designs to promote and sell.

Deliverables

• Brand Identity
• Logo Expansion
• Copywriting
• Custom Icons

• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
• Website Design

• Multilingual
• Campaign Strategy

Collaborators

• LNWM Board Members

• Web Development

Deliverables

• Brand Identity
• Logo Expansion
• Copywriting
• Custom Icons

• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
• Website Design

• Multilingual
• Campaign Strategy

Collaborators

• LNWM Board Members

• Web Development

Deliverables

• Brand Identity
• Logo Expansion
• Copywriting
• Custom Icons

• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
• Website Design

• Multilingual
• Campaign Strategy

Collaborators

• LNWM Board Members

• Web Development

Establishing an Identity

The Latina Network needed an identity expansion and a visual system to help them communicate with its community members and the general public. Beyond the brand expansion, the network wanted to expand its reach by launching a website and offering custom merchandise designs to promote and sell.

Deliverables

• Brand Identity
• Logo Expansion
• Copywriting
• Custom Icons

• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
• Website Design

• Multilingual
• Campaign Strategy

Collaborators

• LNWM Board Members

• Web Development

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