Grand Rapids Pride Center

Launch 22′

PSA Campaign Identity

LGBTQ+ organizations across Michigan are working together to learn more about tobacco and ENDs use among LGBTQ+ people through a survey administered by the Calvin University Center for Social Research. Survey data will help shape resources and programs to help LGBTQ+ people quit tobacco use.

Campaign Goal

Spread knowledge about the increase in tobacco use among the LGBTQ+ community.

Deliverables

• Campaign Identity
• Campaign Strategy
• Marketing Strategy
• Social Media Strategy

• Infographics
• Digital/Print Assets
• Social Media

• Canva Templates
• Mailchimp Templates
• Multilingual

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