Undergoing a thorough brand overhaul, Our Mental Health Collective, previously known as Mental Health Clinicians of Color GR, initiated a comprehensive transformation that touched upon various elements, including a new name, tagline, logo, key messaging, brand aesthetics, and voice and tone.

Acknowledging the industry’s tendency to prioritize White, able-bodied individuals, it became imperative for the collective to emphasize their unified, culturally responsive, and affirming approach. The shift in identity reflects a commitment to addressing these industry disparities and highlights the organization’s dedication to providing mental health care sensitive to their communities’ diverse needs.