Everyday People, Everyday Power
Launch ’24
Everyday People, Everyday Power is a dynamic movement that celebrates the collective strength of communities. Grounded in the belief that change begins with everyday individuals, it unites diverse voices across multiple languages and platforms—amplifying a shared vision of inclusivity, progress, and belonging.
Everyday People, Everyday Power
Launch ’24
Everyday People, Everyday Power is a dynamic movement that celebrates the collective strength of communities. Grounded in the belief that change begins with everyday individuals, it unites diverse voices across multiple languages and platforms—amplifying a shared vision of inclusivity, progress, and belonging.
Elevating Collective Voices
This project highlights the warmth and authenticity of people-driven impact by infusing block print and typesetting motifs with ink-and-paper textures. Each design element emphasizes approachability, unity, and a commitment to honoring the humanity behind every story. Through an expansive cross-platform paid media strategy, multilingual messaging, and a strong focus on uniting everyday people, we crafted a brand experience that inspires genuine connection while remaining bold, timeless, and unmistakably unique.
Elevating Collective Voices
This project highlights the warmth and authenticity of people-driven impact by infusing block print and typesetting motifs with ink-and-paper textures. Each design element emphasizes approachability, unity, and a commitment to honoring the humanity behind every story. Through an expansive cross-platform paid media strategy, multilingual messaging, and a strong focus on uniting everyday people, we crafted a brand experience that inspires genuine connection while remaining bold, timeless, and unmistakably unique.
Deliverables
• Campaign Identity
• Marketing Strategy
• Name Generation
• Copywriting
• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
• Social Media
• Paid Media Advertising
• Outdoor Advertising
• Multilingual
Deliverables
• Campaign Identity
• Marketing Strategy
• Name Generation
• Copywriting
• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
• Social Media
• Paid Media Advertising
• Outdoor Advertising
• Multilingual
Deliverables
• Campaign Identity
• Marketing Strategy
• Name Generation
• Copywriting
• Digital/Print Assets
• Merchandise Design
• Physical Touchpoints
• Social Media
• Paid Media Advertising
• Outdoor Advertising
• Multilingual
